TireTagz
The TireTagz were originally made for cramming more ads onto Indy series racing cars. They are attached to the wheels and use high frequency LEDs to show whatever image you want on your wheels. TireTagz have the ability to store up to 32 images and each unit comes with 4 pre-programmed designs. New designs can be downloaded from the Internet:
Is this The Ultimate Way to pimp your car or what?
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